Strategy – the process is as important as the result! Most people know that strategy is important, but many find it daunting for various reasons. We encourage a dynamic, proactive and emergent approach where strategy is a regular and uplifting conversation across an organisation.
We define strategy as: 'where an organisation is going to and how it is going to get there.' In our newly updated ‘The Essentials of Strategy’ paper, we concentrate on three practical tools: ‘The Voyage’, the ‘Caplor Islands’ and the ‘Culture Tree’. Click on the links to read this paper in English, French or Spanish.
One of the most important parts of strategy is that it is communicated. As a result, the organisations we’ve worked with have, of course, written it down; however, they’ve also sung, danced, roleplayed, drawn and made videos in order to communicate it effectively. Here you can see the Sosolaso Marketing Federation in The Gambia dancing and singing their strategy.
We facilitate strategy development virtually. Since the coronavirus outbreak we’ve been doing more and more of this. For example, we’ve recently started a process to develop a new 3-year strategy with the Africa Province of Edmund Rice. Last week we held our first forum. This involved bringing people from Liberia, Sierra Leone, The Gambia, Ghana, Tanzania, Kenya, South Sudan, South Africa, Zimbabwe, Zambia and Australia and Ireland to participate online.
Chinese Proverb: “When the winds of change blow, some people build walls whilst others build windmills.”
Have a great day!
Rosie, Lorna and Ian